The Tragedy and Success of Guccio Gucci

One of the most significant figures in the world of fashion is of course Guccio Gucci. But none of the biographers studying his life can’t tell you for sure the true story of this talented fashion designer. Actually his story is full of tragic and mysterious events. But that only boosts up the popularity of Gucci brand name.

There was nothing predicting the birth of a legend. A plain man named Guccio Gucci lived in Florence and was trying to raise some money by being employed in occasional jobs. Finally he decided to set his feet to England in 1921. There he soon found a job of usher in the “Savoy” hotel. Being an usher of an expensive hotel Guccio Gucci had the perfect opportunity to watch the splendid outfits which were worn by the wealthy people who stayed there. The most interesting thing is that he payed much attention to the preferences of the upper crust. Gucci had returned to Italy when he turned 40. He managed to earn 30 000 liras. That was a significant sum of money in those times.

In Italy Guccio Gucci opened the workshop and started selling suitcases. In 1923 the first collection of leather accessories for “beautiful people” was launched for the production. When Gucci was designing his accessories he was worried not by their future image and price but the logo. Finally the ready logo was introduces to the public. It was depicting two braced letters “G”. That was not just a successful logo but a real discovery. The young people considered it to be their mascot. The incredible amount of orders popped out of the blue. That’s the story of how the Gucci brand name gained its wide popularity.

Gradually a large number of Gucci boutiques was opened all over Italy. The verdure of Gucci House coincided with the Mussolini regime. In 1953 Gucci opened his first shop in Manhattan and suddenly died. To perennialize the name of their father Aldo, Vasco, Ugo and Rodolfo Gucci have founded the Gucci fashion Empire. The two G’s became the symbol of luxury and wealth. The fame of the Gucci dynasty was increasing. The rivals threw gossips that the Gucci garments, shoes and accessories were promoted by the Kennedy family. John Kennedy wore the famous loafers and Jacqueline appeared in public carrying a famous bag with bamboo handles in her hand.

The success of the Gucci company lead to its decline. In 1990 it was split into several subsidiaries.

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